Local councillor Sidney Fiddler persuades the Mayor to help improve the image of their rundown seaside town by holding a beauty contest. But formidable Councillor Prodworthy, head of the local women’s liberation movement, has other ideas. It’s open warfare as the women’s lib attempt to sabotage the contest.

Director
Gerald Thomas

Writer
Talbot Rothwell

Stars
Sidney James, Barbara Windsor, Joan Sims

Margaret Nolan
Dawn Brakes

Valerie Leon
Patricia Potter

The seaside town of Fircombe is facing a crisis – it’s always raining and there’s nothing for the tourists to do. Councillor Sidney Fiddler (Sid James) hits on the notion of holding a beauty contest. The mayor, Frederick Bumble (Kenneth Connor), is taken with the idea but feminist councillor Augusta Prodworthy (June Whitfield) is outraged and storms out of the meeting. The motion is carried in Augusta’s absence, and Sidney contacts publicist Peter Potter (Bernard Bresslaw) to help with the organisation.

Sidney’s girlfriend, Connie Philpotts (Joan Sims), runs a local hotel and soon her residents—including the eccentric Mrs Dukes (Joan Hickson) and the randy old Admiral (Peter Butterworth)—are outnumbered by putative models, including diminutive biker Hope Springs (Barbara Windsor) and tall, buxom Dawn Brakes (Margaret Nolan).